Digital creators are going cross-platform
YouTube, theaters, SVOD, and social aren't competitors. They're a flywheel.
Where media meets tech, before IBC kicks off
Join 200+ media, entertainment and technology executives for a day of curated networking and candid conversations.
September 10, 2026
Rode Hoed, Amsterdam
Rated 4.7/5 by 118 executives from Netflix, YouTube, BBC, Sky, and more.
Get your early bird pricing and priority access
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Next Event — Coming Soon
SME live 2026: New venue. Same intimacy.
We're back on September 10, 2026 the day before IBC opens.
This time, we're moving to Rode Hoed and expanding to 200 executives while keeping what made 2025 work: Curated attendees, innovative content formats and candid speakers.
What to expect:
Overarching theme: The Battle for Attention
Format: Talks, case studies and structured networking
Speakers you won't find on the industry track
A balanced room: Content meets tech, as equals
Why This Event Matters
You don’t need to meet 200 people, you need 20 great conversations
The battle for attention is intensifying. Partnerships are the new competitive advantage. The executives shaping what's next won't be on stage, they'll be in rooms like this.
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Topics discussed last year
Collaboration beats competition
Netflix works with 80+ partners in EMEA alone. The winners aren't going solo.
The bundle economy is growing
Telenet saw double-digit churn reduction through bundled streaming. Simplicity wins.
Discovery is fracturing
AI is reshaping how audiences find content. Companies that master this own the next decade.
What You'll Gain
One day of real conversations, without the FOMO
No overlapping sessions. No 30-minute speed meetings.
Here's what you walk away with:
Qualified connections
from broadcasters, streamers, CTV platforms, telcos, and technology providers all in one room.
Candid insights from speakers
In 2025: Netflix on partnerships, YouTube on creator strategy, Channel 4 on streaming ops, Telenet on bundling.
A pre-IBC head start
Walk into RAI knowing exactly who to meet and which conversations to prioritize.
Structured networking time
Multiple breaks designed for meaningful conversation, not small talk. Ends with networking drinks.
A balanced, curated room
Content meets tech as equals. No vendor-heavy crowds. No awkward pitching.
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Who It's For
Built for decision-makers, with buying power
This event is for you if you’re:
Content & media
Streaming, broadcast and studio executives shaping platform strategy and content distribution.
Distribution & aggregation
Telecom, operator and aggregator leaders building bundled entertainment offerings.
Creator economy
Creator-led studios and networks expanding from social platforms to streaming and linear.
Technology & infrastructure
Streaming tech, ad tech and data providers powering delivery, monetization, measurement.
2025 attendee breakdown
Leadership Level
42%
Directors
24%
VPs
19%
C-Suite
12%
Sr. Managers
Industries
23
Broadcasters
22
Streamers
19
Technology
16
Telco
9
Studios
8
CTV
Functions
48
Commercial
20
Technology
12
Product
11
Content
9
Strategy
6
Marketing
2025 Results
What happened when we launched in 2025
Asking executives to fly in a day early before a 4-day marathon was a gamble. Here's how it paid off:
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Executives Attended
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On Waitlist
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Director+ Level
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Would Recommend
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Speakers
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Sponsors
Last Event — Highlights & Media
What the room was talking about in 2025
From likes to fans: How YouTube can boost your business
Andreas Briese, YouTube
The new discovery landscape
Ezra Eeman, Wayfinder/NPO
Content creators: From digital to broadcast media
Gregg Bywalski, Webedia Creators
See it for yourself
Feel the atmosphere
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The conversation didn't stop there
How we amplified the insights
Testimonials
What people say about us
Discover what attendees and sponsors love about Streaming Made Easy, real stories from successful events.
Attendee
"The whole event was insightful, tight, and an unforgettable learning experience."
Attendee
"Marion is a rock star and I love her strategic sharp analysis of the market. The event was a stamina injection for the incoming IBC long weekend craziness."
Attendee
"I just thought it was superb. Great mix of speakers, good length. Opportunities to ask questions and some networking at the end."
Attendee
"An excellent way to start IBC with the latest industry insights."
Attendee
"It was the perfect warm-up before diving into IBC's busy days... As a woman in this industry, I truly admire your courage in launching such a concept, and it's inspiring to see how well it has been received."
Attendee
"The whole event was insightful, tight, and an unforgettable learning experience."
Attendee
"Marion is a rock star and I love her strategic sharp analysis of the market. The event was a stamina injection for the incoming IBC long weekend craziness."
Attendee
"I just thought it was superb. Great mix of speakers, good length. Opportunities to ask questions and some networking at the end."
Attendee
"An excellent way to start IBC with the latest industry insights."
Attendee
"It was the perfect warm-up before diving into IBC's busy days... As a woman in this industry, I truly admire your courage in launching such a concept, and it's inspiring to see how well it has been received."
Sponsor
"SME Live met and exceeded all our expectations, creating a vibrant yet casual atmosphere, in which one could have conversation with attendees without feeling over pressured and rushed. A unique event in that it cultivated attendance from a broad range of telcos, content providers and service providers, and an interesting mix of job titles... We're looking forward to Lisbon and Amsterdam again next year. Bravo and chapeau Marion and team!"
Sponsor
"SME Live managed to be both intimate and wide-ranging, offering highly insightful and expert discussion-driven content. It was excellent timing to hear content creation voices ahead of the more distribution and technology focused IBC. We greatly valued the fresh takes and meeting new prospective partners—a perfect limber-up for the major conference that followed."
Sponsor
"Streaming Made Easy was a huge success for Media Press Group and we believe also for all attendees joining. A true event where we can jointly solve the challenges of our industry. It was great and a lot more in terms of business exposure and outcome than we had anticipated."
Sponsor
"The event was attended by a group of really engaged and passionate people that were all looking to better understand this seemingly ever changing and more increasingly fragmented media ecosystem. Thanks to Marion and the SME Live crew for putting on a fab event!"
Sponsor
"SME Live met and exceeded all our expectations, creating a vibrant yet casual atmosphere, in which one could have conversation with attendees without feeling over pressured and rushed. A unique event in that it cultivated attendance from a broad range of telcos, content providers and service providers, and an interesting mix of job titles... We're looking forward to Lisbon and Amsterdam again next year. Bravo and chapeau Marion and team!"
Sponsor
"SME Live managed to be both intimate and wide-ranging, offering highly insightful and expert discussion-driven content. It was excellent timing to hear content creation voices ahead of the more distribution and technology focused IBC. We greatly valued the fresh takes and meeting new prospective partners—a perfect limber-up for the major conference that followed."
Sponsor
"Streaming Made Easy was a huge success for Media Press Group and we believe also for all attendees joining. A true event where we can jointly solve the challenges of our industry. It was great and a lot more in terms of business exposure and outcome than we had anticipated."
Sponsor
"The event was attended by a group of really engaged and passionate people that were all looking to better understand this seemingly ever changing and more increasingly fragmented media ecosystem. Thanks to Marion and the SME Live crew for putting on a fab event!"
Interested in partnering?
Limited spots available for 2026 sponsorship.
Inquire here
Why Join the Waitlist
Get in early. Skip the line.
Waitlist benefits:
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Early bird pricing: Save on registration before public launch.
Priority access: Secure your spot before general registration.
Exclusive updates: First to know speaker announcements and agenda reveals.
Reserve your spot
Thank you! Your submission has been received!
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About the Organizer
Streaming Made Easy
Streaming Made Easy is the industry newsletter trusted by media and entertainment executives who want clear, no-BS analysis of streaming, CTV and the future of content.
Founded by Marion Ranchet, SME cuts through the noise to deliver what matters whether that's in your inbox or in a room of 200 decision-makers.
As one attendee put it: "Marion is a rock star and I love her strategic sharp analysis of the market."
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FAQ
Got questions?
We've got answers.
Who is this event for?
When and where is the event?
Why should I fly in a day early for this?
What's the format?
I'm a technology vendor—can I attend?
What does joining the waitlist get me?
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Will there be recordings?
How much will tickets cost?
Interested in sponsoring or partnering?
© 2026 Streaming Made Easy
© 2026 Streaming Made Easy